There’s been a 600% increase in people identifying as vegans in the U.S. in the last three years. According to a report by research firm GlobalData, only 1% of U.S. consumers claimed to be vegan in 2014. And in 2017, that number rose to 6%.
Based on the above figures – adjusted with the speed of growth and other comparative statistics – the approximate number of vegans in the world is less than 1 percent of the world population. Based on the most recent United Nations estimates the world population in 2021 is 7.9 billion.
Vegans in America
9.7 million Americans are now plant-based. The number of Americans who identify as a vegan has increased by more than 3,000 percent over the past 15 years. A new study by Ipsos Retail Performance states 9.7 million people in the U.S. are now turning to a plant-based lifestyle.
Vegans in Australia
Based on early data from the National Nutrition Survey and other studies we estimate that about 2% of Australians are vegan. This is approximately 500,000 people.
Vegans in India
According to rough estimates, there were around 500 million vegetarians in India in 2020 and of these, only one percent are strict vegans. So, the total number of vegans in India is around five million. The word ‘vegan’ was coined in 1944 by Donald Watson, the co-founder of the Vegan Society.
Veganism A Growing Trend
There’s no doubt that the vegan industry is growing, and at a very rapid rate. The total retail market value for vegan foods is estimated at seven billion dollars, up significantly from 2019. Plant-based food sales have grown by 45 percent in the last two years alone.